Program development for Coca-Cola
 

Client: Coca-cola
Programs:

Brasil - Programa de Afiliados VIP

  • Coca-Cola Brasil.
  • Andina.
  • Banderaintes.
  • CVI.
  • Femsa.
  • Gurarapes.
  • Ipiranga.
  • Remil.
  • Renosa.
  • Simoes.
  • Spaipa.
  • Uberlandia.
  • Vieira.
  • Vonpar.

Colombia - Programa Socios Coca-Cola (Coca-Cola Membership Program)

  • Industria Nacional de Gaseosas. (National SoftDrink Industry)

Ecuador - Programa Alianza (Alianza Program)

  • Ecuador Bottling Group.

México - Programa Socio Distinguido (Preferred Partner Program)

  • Arca.
  • Femsa.
  • Grupo Fomento Queretano.
  • Grupo Jordan.
  • Grupo Cimsa.

Purpose of the Program: To encourage client loyalty through incentives that acknowledge their preference towards the Coca-Cola products and services in order to enhance market execution.

Target:

  • Owners of grocery stores, convenience stores, snack stands, bakeries, clubs, cafeterias and restaurants.

Brand Names:

  • Portfolio of Coca-Cola products.

Activities:

  • Purchase, strategic products, displays at point of sale.

Rewards:

  • Access to prizes and rewards listed in a catalog.
  • Raffles and Trip packages.
Value added benefits through affiliate companies.

Services provided by LMS:

  • Program Design.
  • Design and print of communication materials.
  • Systems development and maintenance.
  • Marketing Consultancy.
  • Printing, personalizing and distribution of correspondence.
  • Supply and delivery of rewards.
  • Call Center.
  • Point of Sale Assessment.
  • Web portal development for bottling companies.
  • Web page development for clients.